SEO specialists are those with diverse skill sets within the SEO realm. Businesses prefer to hire professional SEO specialists for managing search engine optimization. This is because only SEO specialists have vast knowledge and expertise to execute tactics properly by following SEO guidelines. If you are wondering what an SEO specialist does, this article is for you. Keep reading to know the roles and responsibilities of an SEO specialist.
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Understands Your Business Goals
SEO specialists study your business, target audience as well as competitors to create a strategy that is tailored to meet your goals. Customized strategies are important as each business has different needs. This is where an SEO specialist comes into picture. Only they can determine which tactics will work best for your business after understanding your niche and positioning in the industry.
Website Audit and Existing Strategy Analysis
When you approach an SEO specialist, he/she will conduct a detailed analysis of your website. This is to understand the shortcomings in the website that is negatively affecting the rankings and identify areas of improvement. An SEO specialist will also examine your existing SEO strategies to see where you stand in comparison to your competitors. The specialist will examine the efficiency of HTML code, domain authority factors among others.
Keyword Research and Analysis
An SEO specialist does keyword research and analysis to home in on the most profitable keywords. They have access to advanced tools that help understand keywords most relevant to your business. SEO specialists generate a list of long tail keywords, short tail keywords, negative keywords etc. to increase the visibility of your web pages for all relevant search queries by prospects.
Create Backlink Profile
SEO specialists will create a rich backlink profile through tried and tested link building strategies. Backlinks can be created through guest posting and generating link-worthy content. An SEO specialist will find backlink opportunities and make sure there are enough links pointing to your web pages which is an important ranking factor.
Optimizes Technical Elements
SEO specialists work in close collaboration with the web development team to ensure SEO best practices are being followed throughout the website. All the technical aspects such as load speed, responsiveness, user experience that have a direct impact on conversions are monitored by SEO specialists to ensure the website conforms with the latest search engine updates and ranking factors.
Analyzes Data and Trends
An SEO specialist constantly analyzes data and insights to identify trends and refine and optimize SEO strategies accordingly. They have tools and techniques to track metrics and understand what needs to be improved. New algorithm updates of search engines and latest keyword volume trends are all monitored by SEO specialists to create effective SEO campaigns.
Conclusion
SEO specialists handle technical, on page and off page optimization. Contact a digital marketing agency to gain access to experienced SEO specialists who can unlock the true potential of your business.
